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Consumer Behavior and Marketing Action [Text]

By: Material type: TextPublication details: Boston: PWS-KENT Publishing Company, 1992.Edition: Fourth EditionDescription: 748 pISBN:
  • 0534925529
Subject(s): Summary: This fourth edition of "Consumer Behavior and Marketing Action" is the most extensive revision to date. As with the previous three editions, this edition ties together the conceptual foundations of consumer behavior and an applications orientation. The simple premise is that if consumer needs are to drive marketing strategies, a better understanding of these needs should be the foundation for strategy development.
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Книги University of World Economy and Diplomacy Aboniment 658.8 A 88 (Browse shelf(Opens below)) Available 000000054027

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This fourth edition of "Consumer Behavior and Marketing Action" is the most extensive revision to date. As with the previous three editions, this edition ties together the conceptual foundations of consumer behavior and an applications orientation. The simple premise is that if consumer needs are to drive marketing strategies, a better understanding of these needs should be the foundation for strategy development.

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