Consumer Behavior and Marketing Action [Text]
Assael H.
Consumer Behavior and Marketing Action [Text] - Fourth Edition - Boston: PWS-KENT Publishing Company, 1992. - 748 p.
п/12772
This fourth edition of "Consumer Behavior and Marketing Action" is the most extensive revision to date. As with the previous three editions, this edition ties together the conceptual foundations of consumer behavior and an applications orientation. The simple premise is that if consumer needs are to drive marketing strategies, a better understanding of these needs should be the foundation for strategy development.
+Photos
0534925529
consumer marketing communications
Consumer Behavior and Marketing Action [Text] - Fourth Edition - Boston: PWS-KENT Publishing Company, 1992. - 748 p.
п/12772
This fourth edition of "Consumer Behavior and Marketing Action" is the most extensive revision to date. As with the previous three editions, this edition ties together the conceptual foundations of consumer behavior and an applications orientation. The simple premise is that if consumer needs are to drive marketing strategies, a better understanding of these needs should be the foundation for strategy development.
+Photos
0534925529
consumer marketing communications