International Marketing [Text]
Publication details: Boston: Irwin, 1996.Edition: Seventh EditionDescription: 870 pISBN:- 0-256-20682-1
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University of World Economy and Diplomacy Aboniment | 339.138 C 31 (Browse shelf(Opens below)) | c.1 | Available | 000000035440 | |||||||||||||
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University of World Economy and Diplomacy Aboniment | 339.138 C 31 (Browse shelf(Opens below)) | c.2 | Available | 000000035441 | |||||||||||||
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University of World Economy and Diplomacy Aboniment | 339.138 C 31 (Browse shelf(Opens below)) | c.5 | Available | 000000035444 | |||||||||||||
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University of World Economy and Diplomacy Aboniment | 339.138 C 31 (Browse shelf(Opens below)) | c.6 | Available | 000000035445 | |||||||||||||
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University of World Economy and Diplomacy eko-zal | 339.138 C 31 (Browse shelf(Opens below)) | Available | 000000023280 | ||||||||||||||
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University of World Economy and Diplomacy eko-zal | 339.138 C 31 (Browse shelf(Opens below)) | c. 2 | Available | 000000023281 | |||||||||||||
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University of World Economy and Diplomacy eko-zal | 339.138 C 31 (Browse shelf(Opens below)) | c. 3 | Available | 000000023282 |
Inv.: п/15686-п/15693
This seventh edition of 'International Marketing' continues at the forefront of change by reflecting the current pervasiveness of world competition that has resulted in changing businesses` orientation from international marketing to a more encompassing global marketing.
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