International Marketing [Text]
Cateora Ph. R.
International Marketing [Text] - Seventh Edition - Boston: Irwin, 1996. - 870 p.
Inv.: п/15686-п/15693
This seventh edition of 'International Marketing' continues at the forefront of change by reflecting the current pervasiveness of world competition that has resulted in changing businesses` orientation from international marketing to a more encompassing global marketing.
+Photos
0-256-20682-1
environment global marketing business
International Marketing [Text] - Seventh Edition - Boston: Irwin, 1996. - 870 p.
Inv.: п/15686-п/15693
This seventh edition of 'International Marketing' continues at the forefront of change by reflecting the current pervasiveness of world competition that has resulted in changing businesses` orientation from international marketing to a more encompassing global marketing.
+Photos
0-256-20682-1
environment global marketing business