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Strategic Marketing [Text]
Material type:
TextSeries: The Irwin series in marketingPublication details: Boston: Irwin, 1991.Edition: Third EditionDescription: 833 pISBN: - 0256087938
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University of World Economy and Diplomacy eko-zal | 658.8 C 87 (Browse shelf(Opens below)) | Available | 000000071077 | ||||||||||||||
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University of World Economy and Diplomacy eko-zal | 658.8 C 87 (Browse shelf(Opens below)) | Available | 000000071078 | ||||||||||||||
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University of World Economy and Diplomacy eko-zal | 658.8 C 87 (Browse shelf(Opens below)) | Available | 000000071079 | ||||||||||||||
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University of World Economy and Diplomacy eko-zal | 658.8 C 87 (Browse shelf(Opens below)) | Available | 000000071080 | ||||||||||||||
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University of World Economy and Diplomacy eko-zal | 658.8 C 87 (Browse shelf(Opens below)) | Available | 000000071081 |
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| 658:658.8:150 Г-55 Современные технологии менеджмента,маркетинга и практической психологии | 658.8 B-81 Marketing / | 658.8 B-81 Marketing / | 658.8 C 87 Strategic Marketing [Text] | 658.8 C 87 Strategic Marketing [Text] | 658.8 C 87 Strategic Marketing [Text] | 658.8 C 87 Strategic Marketing [Text] |
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The book is designed around a strategic marketing planning approach with a clear emphasis on how to do strategic analysis and planning. The text is divided into five parts.
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