Strategic Marketing [Text]
David W. Cravens
Strategic Marketing [Text] - Third Edition - Boston: Irwin, 1991. - 833 p. - The Irwin series in marketing .
п/3042-п/3051
The book is designed around a strategic marketing planning approach with a clear emphasis on how to do strategic analysis and planning. The text is divided into five parts.
0256087938
business strategy marketing strategy price strategy
Strategic Marketing [Text] - Third Edition - Boston: Irwin, 1991. - 833 p. - The Irwin series in marketing .
п/3042-п/3051
The book is designed around a strategic marketing planning approach with a clear emphasis on how to do strategic analysis and planning. The text is divided into five parts.
0256087938
business strategy marketing strategy price strategy