000 01122namua2200217 a 4500
001 00000000000020646
008 070429s1994 nyu 000 eng
020 _a0-07-017882-8
090 _a316.28
_bD 71
100 0 _aJoseph R. Dominick
245 1 0 _aThe Dynamics of Mass Communication
_h[Text]
250 _aUpdated 1994 Edition
260 _aNew York(State):
_bMcGraw-Hill,
_c1994.
300 _a616 p.
440 0 0 _aMcGraw-Hill Series in Mass Communication
500 _aп/14836-п/14837
520 _aThis comprehensive, colorful, and anecdotal introduction to mass media has been updated to include the latest facts, figures, and statistics. Also included is new information on media personalities, corporations, innovative programming, and any recent changes in the regulations governing the various media industries. The updated 1994 Edition of "The Dynamics of Mass Communication" continues to have in-depth coverage of international communications and a critical discussion of the latest trends in technology.
525 _a+Photos
653 _aindustry
_astructure
_ahistory
005 20260805124511.0
999 _c9972
_d9972