| 000 | 00968namua2200205 a 4500 | ||
|---|---|---|---|
| 001 | 00000000000023286 | ||
| 008 | 070429s1992 xxu 000 eng | ||
| 020 | _a0534925529 | ||
| 090 |
_a658.8 _bA 88 |
||
| 100 | 0 |
_aAssael H. _q(Henry) |
|
| 245 | 1 | 0 |
_aConsumer Behavior and Marketing Action _h[Text] |
| 250 | _aFourth Edition | ||
| 260 |
_aBoston: _bPWS-KENT Publishing Company, _c1992. |
||
| 300 | _a748 p. | ||
| 500 | _aп/12772 | ||
| 520 | _aThis fourth edition of "Consumer Behavior and Marketing Action" is the most extensive revision to date. As with the previous three editions, this edition ties together the conceptual foundations of consumer behavior and an applications orientation. The simple premise is that if consumer needs are to drive marketing strategies, a better understanding of these needs should be the foundation for strategy development. | ||
| 525 | _a+Photos | ||
| 653 |
_aconsumer _amarketing _acommunications |
||
| 005 | 20260805124446.0 | ||
| 999 |
_c9883 _d9883 |
||