| 000 | 00833c ua2200181 4500 | ||
|---|---|---|---|
| 001 | 00000000000041357 | ||
| 008 | 101108 1996 -uk 000 eng | ||
| 020 | _a0132361752 | ||
| 090 |
_a658.8 _bU 91 |
||
| 100 | 2 |
_aUsunier J.-C. _q(Jean-Claude) |
|
| 245 | 1 | 0 | _aMarketing Across Cultures |
| 250 | _aSecond Edition | ||
| 260 |
_aLondon: _bPrentice Hall, _c1996. |
||
| 300 | _a576 p. | ||
| 500 | 1 | 0 | _an/29372 |
| 520 | _aThe culturalvariable to national culture has been somewhat neglected in the theory and practice of international trade. This book seeks to redress this gap by adopting a cultural approach to international marketing. The second edition has more coverage of cultural variables such as religion and consumer behaviour, and new chapter on the cultural aspects of regional integration. ... | ||
| 005 | 20260805123900.0 | ||
| 999 |
_c6961 _d6961 |
||