| 000 | 00819c ua2200205 4500 | ||
|---|---|---|---|
| 001 | 00000000000041147 | ||
| 008 | 100921 1996 xxu 000 eng | ||
| 020 | _a0-256-20682-1 | ||
| 090 |
_a339.138 _bC 31 |
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| 100 | 2 |
_aCateora Ph. R. _q(Philip R.) |
|
| 245 | 1 | 0 |
_aInternational Marketing _h[Text] |
| 250 | _aSeventh Edition | ||
| 260 |
_aBoston: _bIrwin, _c1996. |
||
| 300 | _a870 p. | ||
| 500 | _aInv.: п/15686-п/15693 | ||
| 520 | _aThis seventh edition of 'International Marketing' continues at the forefront of change by reflecting the current pervasiveness of world competition that has resulted in changing businesses` orientation from international marketing to a more encompassing global marketing. | ||
| 525 | _a+Photos | ||
| 653 |
_aenvironment _aglobal marketing _abusiness |
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| 005 | 20260805123822.0 | ||
| 999 |
_c6601 _d6601 |
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