| 000 | 00655c ua2200217 4500 | ||
|---|---|---|---|
| 001 | 00000000000042317 | ||
| 008 | 110613 1995 xxu 000 eng | ||
| 020 | _a0-256-11319-X | ||
| 090 |
_a339.138 _bB 34 |
||
| 100 | 2 | _aWilliam O. Bearden | |
| 245 | 1 | 0 |
_aMarketing: _bPrinciples & Perspectives |
| 260 |
_aChicago: _bRichard D. Irwin, _c1995. |
||
| 300 | _a631 p. | ||
| 440 | 0 | _aIrwin Series in Marketing | |
| 500 | _aInv.: п/14472-п/14475 | ||
| 525 | _a+Photos | ||
| 653 |
_aperspectives _aorganization _aproducts _acommunications _astrategies |
||
| 700 | 2 |
_aThomas N. Ingram _4aut |
|
| 700 | 2 |
_aRaymond W. Laforge _4aut |
|
| 005 | 20260805124758.0 | ||
| 999 |
_c11678 _d11678 |
||