| 000 | 00729namua2200205 a 4500 | ||
|---|---|---|---|
| 001 | 00000000000033037 | ||
| 008 | 070429s1991 xxu 000 eng | ||
| 020 | _a0256087938 | ||
| 090 |
_a658.8 _bC 87 |
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| 100 | 0 | _aDavid W. Cravens | |
| 245 | 1 | 0 |
_aStrategic Marketing _h[Text] |
| 250 | _aThird Edition | ||
| 260 |
_aBoston: _bIrwin, _c1991. |
||
| 300 | _a833 p. | ||
| 440 | 0 | 0 | _aThe Irwin series in marketing |
| 500 | _aп/3042-п/3051 | ||
| 520 | _aThe book is designed around a strategic marketing planning approach with a clear emphasis on how to do strategic analysis and planning. The text is divided into five parts. | ||
| 653 |
_abusiness strategy _amarketing strategy _aprice strategy |
||
| 005 | 20260805124616.0 | ||
| 999 |
_c10645 _d10645 |
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