000 01144namua2200217 a 4500
001 00000000000020637
008 070429s1997 ctu 000 eng
020 _a0-697-31545-2
090 _a339.138
_bR 53
245 1 0 _aAnnual Editions:
_bMarketing 96/97
250 _aEighteenth Edition
260 _aConnecticut:
_bThe Dushkin Publishihg Group/Brown & Benchmark Publishers,
_c1997.
300 _a245 p.
440 0 0 _aThe Annual Editions Series
500 _aп/14591
520 _a"Annual Editions: Marketing 96/97" is one in a series of over sixty-five volumes, each designed to provide convenient, inexpensive access to a wide range of current, carefully selected articles from some of the most respected magazines, newspapers, and journals published today. Within the pages of this volume are interesting, well-illustrated articles by marketing, educators, businesspeople, researchers, and writers providing effective and useful perspectives on today's important topics in the study of marketing.
525 _a+Photos
653 _agrowth
_aproduct
_aperspectives
700 0 _aJohn E. Richardson
_4edt
005 20260805124608.0
999 _c10555
_d10555