Marketing Across Cultures

By:

Usunier J.-C. (Jean-Claude)

Publication details: London: Prentice Hall, 1996.Edition: Second EditionDescription: 576 pISBN:

0132361752

Summary: The culturalvariable to national culture has been somewhat neglected in the theory and practice of international trade. This book seeks to redress this gap by adopting a cultural approach to international marketing. The second edition has more coverage of cultural variables such as religion and consumer behaviour, and new chapter on the cultural aspects of regional integration. ...

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Книги	University of World Economy and Diplomacy Aboniment				658.8 U 91 (Browse shelf(Opens below))					Available			000000024014

n/29372

The culturalvariable to national culture has been somewhat neglected in the theory and practice of international trade. This book seeks to redress this gap by adopting a cultural approach to international marketing. The second edition has more coverage of cultural variables such as religion and consumer behaviour, and new chapter on the cultural aspects of regional integration. ...

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Marketing Across Cultures