Assael H. (Henry) creator text xxu Boston PWS-KENT Publishing Company 1992 Fourth Edition monographic eng

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748 p. This fourth edition of "Consumer Behavior and Marketing Action" is the most extensive revision to date. As with the previous three editions, this edition ties together the conceptual foundations of consumer behavior and an applications orientation. The simple premise is that if consumer needs are to drive marketing strategies, a better understanding of these needs should be the foundation for strategy development. п/12772 +Photos consumer marketing communications 0534925529 070429 20260805124446.0 00000000000023286