00968namua2200205 a 4500 00000000000023286 070429s1992 xxu 000 eng 0534925529 658.8 A 88 Assael H. (Henry) Consumer Behavior and Marketing Action [Text] Fourth Edition Boston: PWS-KENT Publishing Company, 1992. 748 p. п/12772 This fourth edition of "Consumer Behavior and Marketing Action" is the most extensive revision to date. As with the previous three editions, this edition ties together the conceptual foundations of consumer behavior and an applications orientation. The simple premise is that if consumer needs are to drive marketing strategies, a better understanding of these needs should be the foundation for strategy development. +Photos consumer marketing communications 20260805124446.0 9883 9883 0 0 0 0 UWED UWED ANT 2017-02-20 0 658.8 A 88 000000054027 2026-08-05 12:44:46 2026-08-05 BK