00913namua2200181 a 450000100180000000800410001802000150005910000230007424500510009725000190014826000490016730000110021650000130022752004220024052500120066265300400067400500170071400000000000023286070429s1992    xxu           000   eng    a05349255290 aAssael H.q(Henry)10aConsumer Behavior and Marketing Actionh[Text]  aFourth Edition  aBoston:bPWS-KENT Publishing Company,c1992.  a748 p.  aп/12772  aThis fourth edition of "Consumer Behavior and Marketing Action" is the most extensive revision to date. As with the previous three editions, this edition ties together the conceptual foundations of consumer behavior and an applications orientation. The simple premise is that if consumer needs are to drive marketing strategies, a better understanding of these needs should be the foundation for strategy development.  a+Photos  aconsumeramarketingacommunications20260805124446.0