TY - BOOK AU - John R. Graham AU - Steven J.Bennett TI - Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers SN - 0-471-52648-7 PY - 1991/// CY - New York(State) PB - John Wiley & Sons KW - advertising KW - wisdom KW - media KW - customer N1 - п/14101 N2 - Whether you're in retail, manufacturing, service, or any other type of business, "Magnet Marketing" shows you how to create customers and keep them coming back to you. It's full of interesting examples of companies John Graham has worked with to creatively change their approach to sales and marketing ER -