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  <titleInfo>
    <title>Magnet Marketing</title>
    <subTitle>The Ultimate Strategy for Attracting and Holding Customers</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>John R. Graham</namePart>
    <role>
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  <name type="personal">
    <namePart>Steven J. Bennett</namePart>
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    <place>
      <placeTerm type="text">New York(State)</placeTerm>
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    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>1991</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>242 p.</extent>
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  <abstract>Whether you're in retail, manufacturing, service, or any other type of business, "Magnet Marketing" shows you how to create customers and keep them coming back to you. It's full of interesting examples of companies John Graham has worked with to creatively change their approach to sales and marketing.</abstract>
  <note>п/14101</note>
  <subject>
    <topic>advertising</topic>
    <topic>wisdom</topic>
    <topic>media</topic>
    <topic>customer</topic>
  </subject>
  <identifier type="isbn">0-471-52648-7</identifier>
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