<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00869namua2200193 a 4500</leader>
  <controlfield tag="001">00000000000001894</controlfield>
  <controlfield tag="008">070429s1991    nyu           000   eng  </controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0-471-52648-7</subfield>
  </datafield>
  <datafield tag="090" ind1=" " ind2=" ">
    <subfield code="a">339.138</subfield>
    <subfield code="b">G 71</subfield>
  </datafield>
  <datafield tag="100" ind1="0" ind2=" ">
    <subfield code="a">John R. Graham</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Magnet Marketing:</subfield>
    <subfield code="b">The Ultimate Strategy for Attracting and Holding Customers</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New York(State):</subfield>
    <subfield code="b">John Wiley &amp; Sons,</subfield>
    <subfield code="c">1991.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">242 p.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">&#x43F;/14101</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">Whether you're in retail, manufacturing, service, or any other type of business, "Magnet Marketing" shows you how to create customers and keep them coming back to you. It's full of interesting examples of companies John Graham has worked with to creatively change their approach to sales and marketing.</subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
    <subfield code="a">advertising</subfield>
    <subfield code="a">wisdom</subfield>
    <subfield code="a">media</subfield>
    <subfield code="a">customer</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Steven J. Bennett</subfield>
    <subfield code="4">aut</subfield>
  </datafield>
  <controlfield tag="005">20260805124401.0</controlfield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">9414</subfield>
    <subfield code="d">9414</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">UWED</subfield>
    <subfield code="b">UWED</subfield>
    <subfield code="c">ANT</subfield>
    <subfield code="d">2017-05-11</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">339.138 G 71</subfield>
    <subfield code="p">000000054720</subfield>
    <subfield code="r">2026-08-05 12:44:01</subfield>
    <subfield code="w">2026-08-05</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
