John R. Graham

Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers - New York(State): John Wiley & Sons, 1991. - 242 p.

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Whether you're in retail, manufacturing, service, or any other type of business, "Magnet Marketing" shows you how to create customers and keep them coming back to you. It's full of interesting examples of companies John Graham has worked with to creatively change their approach to sales and marketing.

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