TY  - GEN
AU  - 
TI  - Marketing Across Cultures
SN  - 0132361752
PY  - 1996///
CY  - London
PB  - Prentice Hall
N1  - n/29372
N2  - The culturalvariable to national culture has been somewhat neglected in the theory and practice of international trade. This book seeks to redress this gap by adopting a cultural approach to international marketing. The second edition has more coverage of cultural variables such as religion and consumer behaviour, and new chapter on the cultural aspects of regional integration.
ER  -