00833c ua2200181 4500 00000000000041357 101108 1996 -uk 000 eng 0132361752 658.8 U 91 Usunier J.-C. (Jean-Claude) Marketing Across Cultures Second Edition London: Prentice Hall, 1996. 576 p. n/29372 The culturalvariable to national culture has been somewhat neglected in the theory and practice of international trade. This book seeks to redress this gap by adopting a cultural approach to international marketing. The second edition has more coverage of cultural variables such as religion and consumer behaviour, and new chapter on the cultural aspects of regional integration. ... 20260805123900.0 6961 6961 0 0 0 0 UWED UWED ANT 2013-05-21 0 658.8 U 91 000000024014 2026-08-05 12:39:00 2026-08-05 BK