00778c  ua2200157   450000100180000000800410001802000150005910000330007424500300010725000190013726000350015630000110019150000120020252003890021400500170060300000000000041357101108 1996    -uk           000   eng    a01323617522 aUsunier J.-C.q(Jean-Claude)10aMarketing Across Cultures  aSecond Edition  aLondon:bPrentice Hall,c1996.  a576 p.10an/29372  aThe culturalvariable to national culture has been somewhat neglected in the theory and practice of international trade. This book seeks to redress this gap by adopting a cultural approach to international marketing. The second edition has more coverage of cultural variables such as religion and consumer behaviour, and new chapter on the cultural aspects of regional integration. ...20260805123900.0