Usunier J.-C. <br/><br/>
Marketing Across Cultures 

 - Second Edition 
 - London:  Prentice Hall,  1996. 
 - 576 p. 
<br/><br/> n/29372 
<br/><br/> The culturalvariable to national culture has been somewhat neglected in the theory and practice of international trade. This book seeks to redress this gap by adopting a cultural approach to international marketing. The second edition has more coverage of cultural variables such as religion and consumer behaviour, and new chapter on the cultural aspects of regional integration. ... 
<br/><br/><label>ISBN: </label>0132361752