TY  - GEN
AU  - 
TI  - International Marketing
SN  - 0-256-20682-1
PY  - 1996///
CY  - Boston
PB  - Irwin
KW  - environment
KW  - global marketing
KW  - business
N1  - Inv.: п/15686-п/15693; +Photos
N2  - This seventh edition of 'International Marketing' continues at the forefront of change by reflecting the current pervasiveness of world competition that has resulted in changing businesses` orientation from international marketing to a more encompassing global marketing
ER  -