Cateora Ph. R. <br/><br/>
International Marketing  [Text] 

 - Seventh Edition 
 - Boston:  Irwin,  1996. 
 - 870 p. 
<br/><br/> Inv.: п/15686-п/15693 
<br/><br/> This seventh edition of 'International Marketing' continues at the forefront of change by reflecting the current pervasiveness of world competition that has resulted in changing businesses` orientation from international marketing to a more encompassing global marketing. 
<br/><br/>+Photos 
<br/><br/><label>ISBN: </label>0-256-20682-1 
<br/><br/><label>Subjects--Index Terms: </label>environment  global marketing  business