Bovee C.L. <br/><br/>
Marketing / 
Bovee C.L. Thill J.V. 
 - New York  McGraw-Hill,Inc,  1992. 
 - 795 p. 
<br/><br/>n/8330,n/8331 
<br/><br/><label>ISBN: </label>0-07-006734-1