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  <titleInfo>
    <title>Exhibit Marketing</title>
    <subTitle>A Success Guide for Managers</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Edward A. Chapman, Jr.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York(State)</placeTerm>
    </place>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>1995</dateIssued>
    <edition>Second Edition</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>407 p.</extent>
  </physicalDescription>
  <abstract>Completely revised and updated to meet the needs of managers in the 90s, this Second Edition of "Exhibit Marketing" features all-new chapters on international exhibiting and on the uses of computer technology in managing exhibits.</abstract>
  <note>п/14104</note>
  <subject>
    <topic>management</topic>
    <topic>international</topic>
    <topic>business</topic>
    <topic>country</topic>
  </subject>
  <identifier type="isbn">0-07-011232-0</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">070429</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260805125100.0</recordChangeDate>
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