Joel R. Evans <br/><br/>
Principles of Marketing: Test Bank 

 - Second Edition 
 - New York(State):  Macmillan Publishing Company,  1988. 
 - 408 p. 
<br/><br/> п/8789 
<br/><br/><label>ISBN: </label>0-02-334390-7 
<br/><br/><label>Subjects--Index Terms: </label>market  advertising  strategy  international marketing