William O. Bearden <br/><br/>
Marketing:  Principles & Perspectives 

 - Chicago:  Richard D. Irwin,  1995. 
 - 631 p. 
 - Irwin Series in Marketing .
<br/><br/> Inv.: п/14472-п/14475 
<br/><br/>+Photos 
<br/><br/><label>ISBN: </label>0-256-11319-X 
<br/><br/><label>Subjects--Index Terms: </label>perspectives  organization  products  communications  strategies