TY  - BOOK
AU  - David W. Cravens
TI  - Strategic Marketing
SN  - 0256087938
PY  - 1991///
CY  - Boston
PB  - Irwin
KW  - business  strategy
KW  - marketing strategy
KW  - price strategy
N1  - п/3042-п/3051
N2  - The book is designed around a strategic marketing planning approach with a clear emphasis on how to do strategic analysis and planning. The text is divided into five parts
ER  -