Strategic Marketing
David W. Cravens
creator
text
xxu
Boston
Irwin
1991
Third Edition
monographic
eng
833 p.
The book is designed around a strategic marketing planning approach with a clear emphasis on how to do strategic analysis and planning. The text is divided into five parts.
п/3042-п/3051
business strategy
marketing strategy
price strategy
The Irwin series in marketing
0256087938
070429
20260805124616.0
00000000000033037