David W. Cravens <br/><br/>
Strategic Marketing  [Text] 

 - Third Edition 
 - Boston:  Irwin,  1991. 
 - 833 p. 
 - The Irwin series in marketing .
<br/><br/> п/3042-п/3051 
<br/><br/> The book is designed around a strategic marketing planning approach with a clear emphasis on how to do strategic analysis and planning. The text is divided into five parts. 
<br/><br/><label>ISBN: </label>0256087938 
<br/><br/><label>Subjects--Index Terms: </label>business  strategy  marketing strategy  price strategy