TY  - BOOK
AU  - Lovelock C.
TI  - Product Plus: How Product+Service=Competitive Advantage
SN  - 0-07-038798-2
PY  - 1994///
CY  - New York(State)
PB  - McGraw-Hill
KW  - business
KW  - management
KW  - customer
KW  - product
N1  - п/14833-п/14835; +Photos
ER  -