Marketing 96/97 John E. Richardson edt text ctu Connecticut The Dushkin Publishihg Group/Brown & Benchmark Publishers 1997 Eighteenth Edition monographic eng

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245 p. "Annual Editions: Marketing 96/97" is one in a series of over sixty-five volumes, each designed to provide convenient, inexpensive access to a wide range of current, carefully selected articles from some of the most respected magazines, newspapers, and journals published today. Within the pages of this volume are interesting, well-illustrated articles by marketing, educators, businesspeople, researchers, and writers providing effective and useful perspectives on today's important topics in the study of marketing. п/14591 +Photos growth product perspectives 0-697-31545-2 070429 20260805124608.0 00000000000020637