Annual Editions: Marketing 96/97
- Eighteenth Edition
- Connecticut: The Dushkin Publishihg Group/Brown & Benchmark Publishers, 1997.
- 245 p.
- The Annual Editions Series .
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"Annual Editions: Marketing 96/97" is one in a series of over sixty-five volumes, each designed to provide convenient, inexpensive access to a wide range of current, carefully selected articles from some of the most respected magazines, newspapers, and journals published today. Within the pages of this volume are interesting, well-illustrated articles by marketing, educators, businesspeople, researchers, and writers providing effective and useful perspectives on today's important topics in the study of marketing.