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Exhibit Marketing: A Success Guide for Managers

Edward A. Chapman, Jr.

Exhibit Marketing: A Success Guide for Managers - Second Edition - New York(State): McGraw-Hill, 1995. - 407 p.

п/14104

Completely revised and updated to meet the needs of managers in the 90s, this Second Edition of "Exhibit Marketing" features all-new chapters on international exhibiting and on the uses of computer technology in managing exhibits.

0-07-011232-0

management international business country